ADVERTISING


If you are like me then, you definitely enjoy a good advertisement and also spread the word about that product or service. Even if is about cars, electronics or even good food an advertisement can make your day better and it can also be a source of inspiration for your future projects. In my world Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience ,viewers, readers or listeners and  sometimes a specific group to take or continue to take some action. 

Most companies’ desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile phone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, trains stations, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an identified sponsor pays to deliver their message through a medium is advertising.


Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

To create an advert you will need to be very creative
1.      Come up with a catchy, snappy tagline.
2.      Avoid the same old.
3.      Use a persuasive technique.
4.      Know thy customer.
5.      Find a way to connect the desires of consumers to what you're advertising.
6.      Try to make sure your advertisement will age well.
7.      Make sure all the relevant information is included.
8.      Decide where and when to advertise.


Designing an Advertisement
  1.  Choose a memorable image
  2. Distinguish yourself from your top competitor(s)
  3. Design a business logo (optional).
  4. Find a software or technique creating your advertisement.

Testing an Advertisement

1.      Tell customers to ask for someone by name.
2.      Direct customers to different URLs on your page.
3.      Offer coupons in different colors.
4.      Gauge the overall response to your ad  


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