THE SHEPHERD

If you are like me then, you definitely enjoy a good advertisement and also spread the word about that product or service. Even if is about cars, electronics or even good food an advertisement can make your day better and it can also be a source of inspiration for your future projects. In my world Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience ,viewers, readers or listeners and   sometimes a specific group to take or continue to take some action.  Most companies’ desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile phone screens, shopping carts, web p...

When people look to identify the most prominent obstacles to economic growth, the levels of consumer and debt are often high on any list. The current economic circumstances of Kenya provides a case in point, as it is the country  where debt and mortgage liability are a key factors behind diminished consumer spending within society especially with the young professions . Unemployment leads to the diminishing spending patrten especially among Kenyans aged 18 to 29. The rate of joblessness within this social group is up which is well above the national rate. This has forced many to reduce their weekly budgets and the amount that they spend on entertainment, food and transport. As young adults are undoubtedly spending less in the current economic climate, it is fair to say that they also have different spending priorities compared to previous generations. The pronounced decline of the Kenyan economy provides some insight into this. Young Kenyans are more likely to purchase v...